[18] In mid February 2007, the company announced that it had managed to source a £50 million refinancing package to revive the failing retailer. In March 2006, the new owners of the chain announced that it would no longer sell own brand goods, switching instead to well known household brands at discount prices. The holding company changed its name from BTTF to Kwik Save Limited. [23] Most employees of Kwik Save were unlikely to be paid, having to join other creditors to claim money they were owed from the Official Receiver, unless they were part of the 56 shops going to FreshXpress. Tesco has faced criticism for squeezing farmers and suppliers, exploiting workers, fudging its accounts, turning town centres into ‘ghost towns’, and generally contributing to some of the major social and environmental problems plaguing society … [27], In the 1990s, Kwik Save used adverts featuring Michael Barrymore promoting the Kwiksave Freephone Helpline, which people could call if they wanted to report prices cheaper elsewhere. The James Retail Group is a leading, privately owned neighbourhood retailer operating convenience stores across the central belt of the country. [19], On 14 June 2007, Kwik Save announced plans to close a further twenty two shops with immediate effect, in order to protect them from the danger of administration. Kwik Save shops were primarily aimed at the lower end of the food market, a position which was maintained throughout the company's history, except for the introduction of some non-food lines during the Somerfield era. Please ensure you have the bill payers permission before contacting a company on our website. Its shops were small to medium sized high street supermarkets, mainly located in areas with below average incomes. It went into administration on 6 July 2007, and closed most of its shops across the United Kingdom, with the remaining 56 being sold to a new company, FreshXpress, which itself went into administration in March 2008. [1] For this reason, the plan was abandoned and the best Kwik Save shops were converted, based on location and market demand, receiving a full refurbishment. [11], On 27 February 2006, Somerfield Stores Ltd sold the brand and the remaining 171 shops to BTTF, an investment vehicle headed by Paul Niklas, for an undisclosed sum. Mike was previously Managing Director of Budgens supermarkets, Londis convenience stores, and multi-chain retailers Past Times and Whittard of Chelsea. All Kwik Save shops were to be re branded as Somerfield, but it was quickly realised that the look and feel of existing Kwik Save shops – featuring warehouse style wooden shelving, space saving small checkouts and narrow aisles – would not lend itself well to the Somerfield fascia. In the early years, when the company had little in the way of effective competition, this was a clear recipe for success among the millions of people who might have found the mainstream supermarkets expensive, so the brand was highly regarded. One advert featured Ryan Stiles, best known for appearing on Whose Line Is It Anyway?.[28]. Singer Kim Wilde featured in Holland & Barrett … [4][5] The first new shop opened in Little Lever, Bolton, and the company is continuing to expand. On 29 January 2007, it was reported that a new investor was about to inject £70 million into the Kwik Save business. This format had been reduced since the Somerfield takeover, and concessions were phased out in all shops converted to the Somerfield fascia. He is Chair of Trustees of the Fashion and Textile Children’s Trust and a Non-executive Director of the Scout Association’s Trading company. The leases were subject to 5 yearly reviews, index … [8] Gubay repeated the low price retail model using the 3 Boys brand in New Zealand, Ireland and the United States. The store in Little Lever has since become a Spar. Derbyshire, The off-licence sections of many Kwik Save shops were in a separate department known as Liquorsave. Barlborough Links, [21] On 6 July 2007, the company was placed into administration. There are also several unrelated shops of the same name in the United States. Around a third of the Kwik Save estate was transformed, with each shop having between £300,000 and £1,000,000 invested in the improvements. Renovated shops devoted more space to fresh foods, introduced new features, such as bakeries, and removed the requirement for customers to pay for carrier bags which, for many years, was symbolic of the Kwik Save business model. Some shops also rented out space to non food retailers. [4][5], It was founded as Value Foods by Welsh entrepreneur Albert Gubay on 11 May 1959 and based in Prestatyn. The contact number for Sainsbury's is available directly from their website at no or lower cost. Around £200,000 was allocated to public relations as part of a marketing brief worth £4m-£5m. [8], In November 1994, Kwik Save acquired 117 supermarkets from Shoprite, a fellow food discounter, for £45 million.
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