But we need to be a trusted brand, and build sustainable relationship, and from this we’ll get competitive advantage. What we offer. Life at Sportsbet fun, fair and fast, so we want to make sure you're looked after. Barni Evans joined the company in 2011 and assumed the role of Chief Executive Officer in March 2018. Former Chief Executive Officer at Sportsbet Pty Ltd. Former Chief Executive Officer at Racing Victoria Ltd. Chief Financial Officer at Paddy Power Betfair Plc, Chief Executive Officer-Europe Region at Paddy Power Betfair Plc, Former Chief Executive Officer & Executive Director at Paddy Power Betfair Plc. Exceptional racing growth during lockdown Sportsbet and BetEasy formed the Australian component of the merger. Sportsbet is licensed as a corporate bookmaker in the Northern Territory … Early this month, Sportsbet chief executive Barni Evans confirmed the multibillion-dollar merger of parent companies Flutter Entertainment and The Stars Group would mean the two brands would merge. Reproduction in whole or in part in any form or medium without express written permission of IDG Communications is prohibited. sponsored by Barni Evans. any kind between RelSci and Barni Evans. Barni Evans joined Flutter in 2011. Combined Sportsbet and BetEasy customers, not adjusted for overlapping customers on both brands • Expected margin increase due to change in revenue mix: − Racing higher margin product − Retail customers prefer higher margin racing products • Racing resilient following resumption of sports . Chief Executive Officer - Sportsbet (org chart) Create an alert to follow the career of Barni Evans. Bring excitement to life! Executive Director, Chief Executive Officer at The Restaurant Group Plc, Chief Executive Officer at Paddy Power Betfair Plc. Evans’ other focus is on scalability through people. In his past career he held the position of Marketing Director at Paddy Power Plc. Barni Evans. Based on a good relationship of trust, finance works hand-in-hand with marketing to better understand the success and failure of any given project or strategy.”. Paddy Power is an international betting and gaming group. The vision is simple, make betting with Paddy Power an entertaining, fun and fair experience that means more than simply winning or losing money. Sportsbet marketing director Barni Evans said the aim of the stunts was ''talkability'' - getting people to recognise the brand. The other vital relationship for marketing is with technology, and in Sportsbet’s case, the technology team is crucial to developing great products. © 2020 Relationship Science LLC. Relationship Science Last … “There’s scope for competitive advantage within the world of innovation when you integrate consumer perspective and technology. Sportsbet CEO Barni Evans told The Herald Sun his betting agency stood to lose more than $10m if Trump won another term while Ladbrokes Australia CEO Dean Shannon said his agency faced a $8-10m disaster if Trump triumphed. Chief Executive Officer at Crownbet Pty Ltd. Deputy Company Secretary at Paddy Power Betfair Plc. Barni Evans is currently. Over the next 12 months, Sportsbet’s brand focus will challenge marketing in yet another way; namely, through responsible gambling initiatives. Sportsbet and BetEasy formed the Australian component of the merger. Incumbent CEO of Sportsbet Barni Evans was appointed to lead the combined Sportsbet and BetEasy businesses, with a decision made to move forward with the sole Sportsbet brand, retiring the BetEasy brand following a period of migration and integration throughout 2020. All Sportsbettors have access to multiple benefits including: 6 month paid parental leave. One significant technology-led initiative in the past year is Sportsbet’s ‘Cashcard’ offering, which came off the back of a quantitative product exploring market growth dynamics. And by the time the Spring Racing Carnival begins in late August, the BetEasy brand should be retired completely. Copyright 2021 IDG Communications. Barni Evans Revenue: $740 million ABN: 87 088 326 612 Responsible Gambling. Paddy Power Betfair Plc engages in the business of online betting and gaming. It offers its services through a website and telephone. © 2020 Relationship Science LLC. The Australia division consists of Sportsbet, the market-leading brand in the fast-growing Australian online betting market. This will be followed by further products aimed at helping people gamble more responsibly. Detailed quantitative data predicts the most popular event for customers up and down the country, and prioritises display of that event. That work identified ‘retail migrators’, or consumers who previously bet in cash but wanted to access more choice through online wagering, as key growth area. “While both parties compete for discretionary consumer spend and time, the products they offer to facilitate this consumer expenditure are inextricably linked,” Evans’ submission stated.To facilitate this, Evans led efforts to engage in positive dialogue and collaboration with the racing industry around commercial opportunities which also benefit the consumer. Another recent offering is ‘Cash out’, allowing consumers to take out their winnings half-way through a game. Sportsbet and BetEasy formed the Australian component of the merger. Another way Evans hopes to sustain Sportbet’s dynamic culture is by giving his two 2ICs, who are responsible for brand and creative, and media and data-driven marketing, respectively, the opportunity to switch places for 18 months. "We are disappointed by today's High Court decision," he said outside the High Court in Canberra. Barni served as Marketing Director and Chief Commercial Officer for Flutter. Copyright 2021 IDG Communications. Back at News, Evans says the limitation in marketing was a lack of accountability and analytics to help understand its effectiveness. Evans was a member of Sportbet’s senior leadership team for six years before the step up, initially joining as marketing director in 2011 before rising to commercial officer in October 2016. Bereft of actual sporting fixtures to offer bets on, the Barni Evans -led outfit began offering more exotic products to its customers, including the chance to bet on whether the ASX would end up or down for the day. Nadia Cameron (CMO) 11 July, 2019 10:40. Explore notable alumni from top universities and organizations. Chief Executive Officer - Sportsbet (org chart) Create an alert to follow the career of Barni Evans. Ladbrokes: “There are few businesses that also have to cope with the peaks in digital we do – just think of the volume of transactions during Melbourne Cup Day, and how little advocacy and trust I’d get without that robust product.”. “This became especially valuable to Sportsbet customers when Sky Racing discontinued its coverage, meaning no racing was shown on television,” Evans said. The Retail division operates over 620 Paddy Power betting shops across the UK and Ireland. Paddy Power is a publicly quoted company, listed on both the Irish and London Stock Exchanges. As marketers, we need to know the commercial impact of our actions on more than an hourly basis, yet we also have to have a long-term vision and understanding of strategic context to be investing for next season, next year and the year after that. This innovation provided Racing Victoria with a new, mobile, distribution channel for its product, while the betting industry secured a new product to drive audience engagement. Sportsbet CEO Barni Evans told The Herald Sun his betting agency stood to lose more than $10m if Trump won another term while Ladbrokes Australia CEO Dean Shannon said his agency faced a $8-10m disaster if Trump triumphed. Don't miss The Agenda: Wagering from 7:30pm AEDT on channels 68/78, Foxtel 529 and … The organizational chart of Sportsbet displays its 12 main executives including Barni Evans × We use cookies to provide a better service. So how we manage teams to collaborate internally to create that level of automation of personalised experiences that are meaningful and compelling for consumers, is a very exciting challenge,” he says. Sportsbet chief executive Barni Evans said in a statement that the company was excited about the deal, which would "expand our reach as a global leader in the rapidly changing wagering market". Sportsbet boss Barni Evans. So the key attribute is balance.”. All rights reserved. Tabcorp would not disclose the size of its Trump market but confirmed it would outweigh the amount punted on either AFL or NRL grand finals. He then spent 10 years with Irish betting group, Paddy Power, in 2001, expanding the business in the UK and Europe. Barni Evans There’s a common belief chief executive officers face a career-threatening challenge every year they hold the top job. As a demonstration of the team’s creativity in his CMO50 submission, Evans also pointed to its work providing “patriotic entertainment” around major sporting events beyond the field of play. Get Contact Information on the World's Most Influential Decision Makers. Barni Evans Contact Information. 5 Pennsylvania Plaza 15th Floor He joined Sportsbet as a non-executive in 2009, and as an executive in 2011, serving in commercial and marketing roles before being appointed CEO in March 2018. Barni Evans is affiliated with If they happened to then have a punt as well, all the better, he said. The company was founded in 1999 and is headquartered in Darwin, Australia. Through real-time integration with banking systems, Sportsbet overcame this barrier by allowing customers to collect their winnings through ATMs. The Barni was Director of Marketing at Paddy Power, and Communications Manager at Premium TV. Barni Evans is currently. He joined Sportsbet as a non-executive in 2009, and as an executive in 2011, serving in commercial and marketing roles before being appointed CEO in March 2018. Harness the power of your relationships with RelSci Pro, the powerful platform for identifying relationship-driven business opportunities and connections that can propel your career forward. “Then there’s people and technology – often, the most technologically savvy may not have the highest emotional intelligence, and vice-versa. After a stint attempting to “reinvent the world with digital” during the dotcom bubble, Evans switched to telecoms, retaining his focus on digital content, and helping UK football clubs launch ecommerce offerings. Sportsbet Pty Ltd. (fka Consolidated Sportsbet Pty Ltd.) provides betting services. Barni Evans is Chief Executive Officer-Sportsbet at Paddy Power Betfair Plc. CMO to CEO: Sportsbet’s Barni Evans on the trappings of the top job. Sportsbet.com.au, also known as Sportsbet, is an Australian online bookmaker. Sportsbet’s Barni Evans reckons he’s battled at least eight so far in 18 months. In 2011, the business acquired Sportsbet and sent Evans to Australia, first working with two brands – IAS and Sportsbet – then channelling all investment into the one identity. By developing a constructive relationship with Racing Victoria, for instance, Sportsbet secured the rights to broadcast Victorian racing via its iPhone app. They have several interesting links on their site to aid anyone who might be worried about their gambling, or the gambling of someone they love. Paddy Power is also committed to providing customers with the best product range and highest quality customer service. Incumbent CEO of Sportsbet Barni Evans was appointed to lead the combined Sportsbet and BetEasy businesses, with a decision made to move forward with the sole Sportsbet brand, retiring the BetEasy brand following a period of migration and integration. Barni Evans joined the National est2015 Male Champions of Change Group in 2019. This year, Sportsbet poked fun at the Poms before the Ashes by launching a search for the England team’s ‘Missing Balls’. Barni Evans is the chief executive officer for Sportsbet Australia, and is responsible for ensuring Sportsbet brings excitement to life for our customers and driving the culture and strategies that help deliver the best product, value and marketing. An example of this described in Evans’ CMO50 submission is a process called ‘hyper timely customer management’, which ensures Sportsbet’s mobile app is optimised every minute. When that’s done, chief executive Barni Evans will be serious competition to local heavyweight Tabcorp. And most forms of innovation will benefit from automation as well.”. https://www.cmo.com.au/article/588444/cmo50-7-barni-evans-sportsbet “Sportsbet became the de facto destination for people wanting to watch races from Flemington, Moonee Valley and Caulfield.”. “The first is creativity and analytical rigour – you don’t find many people with that good balance, but it’s increasingly important,” he says. “I have to trust the tech team will create those products. Browse in-depth profiles on 12 million influential people and organizations. A relationship does not necessarily indicate a personal connection. Barni joined Paddy Power in 2001 as Director of Marketing for Paddy Power in Europe. “Marketing was historically an untrusted part of the organisation, seen as a cost centre, therefore finance became the police force to hold marketing to account,” he comments. ABN 14 001 592 650. “It’s an interesting challenge... I’m pleased with the organisation and team’s buy-in, because it’s counter-intuitive to begin with. In his submission for the 2015, he highlighted his work to transform the relationship between bookmakers and the racing industry from adversaries to partners. Barni Evans, lead marketer at Paddy Power, is leaving to take over as marketing director at Paddy’s two Australian operations, Sportsbet and International All Sports. He notes it’s only a matter of time before consumers have completely personalised experiences in an ecommerce environment. All rights reserved. Incumbent CEO of Sportsbet Barni Evans was appointed to lead the combined Sportsbet and BetEasy businesses, with a decision made to move forward with the sole Sportsbet brand, retiring the BetEasy brand following a period of migration and integration throughout 2020. In 2014, this included wishing the Socceroos good luck in the World Cup by urging Australians to ‘Keep The Faith’, floating a 1-tonne ‘Christ The Redeemer’ balloon across major cities. The challenge was that these consumers wanted to hold real cash in their hands when they won a bet. Barni Evans is Chief Executive Officer-Sportsbet at Paddy Power Betfair Plc. Sportsbet Pty Ltd., Paddy Power Betfair Plc, Paddy Power Plc. Consumers get to watch their beloved sport, free of charge, wherever they are, Evans said. “In the companies I have worked in, we’ve reversed that relationship. It is always good to see a bookmaker behaving responsibly in this area, and … Presence of Barni Evans's profile does not indicate a business or promotional relationship of Barni Evans, lead marketer at Paddy Power, is leaving to take over as marketing director at Paddy’s two Australian operations, Sportsbet and International All Sports. “That’s scary to us, as inevitably you’re going to get a short-term hit in productivity, but we’re willing to take that because it’s an investment in our people to have a more rounded set of skills, and more empathy in each other’s roles, working in tandem,” he says. Sportsbet's current CEO is Barni Evans. Sportsbet. SportsBet is a company that cares about customer welfare, and they encourage responsible gambling. Barni graduated from Kingston University with a BSc in Social Science. In his past career he held the position of Marketing Director at Paddy Power Plc. Stay informed and up-to-date on your network with RelSci news and business alerting service. Certain Information provided by Factset Research System Inc. This web site is not endorsed by, directly affiliated with, maintained, authorized, or “These are what make marketing more effective as they’re unique, compelling and robust products, and there’s no downtime,” Evans says. reference purposes only and does not imply any association with the trademark holder. The company was founded on February 2, 2016 and is headquartered in Dublin, Ireland. Incumbent CEO of Sportsbet Barni Evans was appointed to lead the combined Sportsbet and BetEasy businesses, with a decision made to move forward with the sole Sportsbet brand, retiring the BetEasy brand following a period of migration and integration. The Online division includes the online brands of Paddy Power and Betfair, the Paddy Power telephone sportsbook, as well as a number of business-to-business partnerships.
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